3D printing sparked a gem of an idea
Tanya Damm Bokobza uses new technology to recreate jewelry from just a photograph. Now people around the world use Morpheus to make custom jewelry and regain their lost family heirlooms.
After running her own agency and launching two startups, Tanya had designed across industries from semiconductors to virtual reality to medical devices. She had succeeded in nearly every aspect of the design world. Then Tanya discovered 3D printing. She immediately fell in love with the new technology and knew that she wanted to build her next business around it.
“The powerful niche of 3D printing is in making one-of-a-kind objects. I chose to start with recreating rare and heirloom jewelry, and using 3D printing technology to print them in precious metals,” she says. Tanya built Morpheus, a platform that enables users to recreate a lost or desired piece of jewelry based on a just a photo.
The company matches clients with top designers around the world, who estimate the price and then provide digital 3D models of the commissioned pieces, which clients can then modify and approve. Finally, the custom piece is printed in silver, gold, or other fine metals, and shipped to the client.
“Making custom jewelry is an old industry that really benefits from the intricacies and precision of 3D printing,” Tanya says. “At Morpheus, we are dealing with magic!”
“We want to help people bridge that gap from a static image to a real product, with no need for a design background.”
With the help of programs at Campus Tel Aviv, Tanya built a thriving network of artisans, combining the innovation of 3D printing and the craftsmanship of jewelry design. In fact, Tanya applied to Campus Tel Aviv's weeklong mentorship and training program by submitting a piece of vintage jewelry that she recreated. With her incredible design background and mastery of 3D printing, Tanya was accepted to the program.
Campus Tel Aviv
With the highest startups per capita of any country in the world, Israel is often called “Startup Nation.” And Campus Tel Aviv sits in the heart of it all. Campus is Google’s space for entrepreneurs to learn, connect, and build companies that will change the world. Entrepreneurs get unparalleled access to mentorship and training led by their local startup community, experienced entrepreneurs, and teams from Google.
Google Launchpad is a weeklong pre-incubation program at Campus Tel Aviv, where early stage startup founders like Tanya get training and intensive mentorship on topics like user interface, product strategy, marketing, and how to pitch to investors.
“The programs at Campus Tel Aviv helped us achieve rapid progress in a very short time, using a lot of Google’s resources and the deep experience of the mentors,” Tanya says.
When not traveling around the world meeting with her investors, new Morpheus designers, and members of the jewelry industry, Tanya bases Morpheus out of Campus Tel Aviv, where she works remotely with her network of global jewelry design experts.
“The Campus Tel Aviv coworking area gives me exposure to other startup founders so I can brainstorm with people like me and opposite from me, and get fresh perspectives.”
“Google is very open about helping out if you need anything. It is definitely not a normal office environment.”
Like many great entrepreneurs before her, Tanya and the Morpheus team are starting small, but dreaming big. “We chose to start with the jewelry industry, but imagine being able to make anything you see in an image.”